Channel Merch is the best way for YouTubers to sell merch to fans.
Why? Our strategies help you sell more merch using proven tools & methods. We also drive your costs and shipping times down with no exclusive contracts.
So, win-win for you and your customers.
Sell more merch
You need a merch strategy that uses cart retention, retargeting, targeted email marketing and more. We use the best platforms, custom & off-the-shelf software to stay ahead of the curve.
Make more per shirt
When merch companies compete, you and your customers win. Our network of suppliers ensures that costs stay down and quality stays up. We pass supplier costs directly on to you with no markup.
Use our merch expertise
Our team has created designs that sold tens of thousands of units and brokered millions of dollars in merch deals. We're here to help, one-on-one with design, marketing, licensing & wholesale merch.
✅ We'll launch your store and build your strategy. We provide one-on-one support and will help you get solid t-shirt designs created.
✅ Flash sales are a core component of modern merch, run a flash-sale any time.
✅ We help put your merch in front of the fans that want it the most with an advertising strategy.
✅ We use an algorithm to decide where to fulfill each order for optimized shipping costs and times and creates accountability.
✅ Merch is printed on demand - no upfront spending required and close your account any time.
✅ Grow your brand outside of social media. When fans buy your merch it helps sustain your content, reinforces you against advertising risk and grows the portability of your fanbase.
❌ No exclusive merch contract to sign!
❌ No design skills needed!
❌ You don't have to be an e-commerce or merch expert!
❌ No upfront inventory costs!
❌ No warehousing fees!
One of my first merch clients was Chris Crocker. It was 2007, Leave Britney Alone just became one of YouTube's first massively viral hits.
But even the most famous YouTuber in the world & the face for YouTube for a moment, Chris missed out on revenue for some 250M+ views.
A decade before #AdPocalypse the partner program was opened to a select few, it seems Chris' content wasn't ad friendly. Later on, my contact at YouTube got him in, but I estimate he missed $500k+ in ad revenue.
In the meantime, instead of changing his content for advertisers, I worked with Chris at the merch company I co-owned at the time to sell online, at events and in retail stores nationwide.
YouTube's content rules relaxed for years, but now creators face the threat of the same lack of ad revenue Chris faced ten years ago.
In ten years YouTube and merch have both evolved, but it's still not usually a good idea to put all your eggs in YouTube's basket.
- Kevin Khandjian, Co-founder & CEO
Frequently Asked Questions
Will you help me plan a merch strategy from scratch?
Yes - We have a decade of experience helping content creators to earn money while bringing the products that their fans want to market.
What upfront costs or fees will I pay?
There is no cost to set up your store and no inventory costs to you.
How do you actually help me make more money?
By creating a solid strategy and helping you execute it, by using industry leading software and systems to sell and market your merch to the people that want it most, and by providing a customer experience and retargeting that keep your fans coming back.
What about designs?
We work with a trusted network who will make you merch designs for either a fee or a percentage of the profits from the item. Each designer sets their own rates.
How are the t-shirts printed?
Most shirts are printed to order, using DTG (direct to garment printing). Some are screen printed, particularly for flash sales.
What about licensing & national chain stores?
We offer merch licensing as a separate service. Our team has negotiated millions of dollars worth of wholesale & licensing deals.